Identifies how mega-events, like the Olympics, World Cups and Expo’s contribute to wider economic and social impacts on local spatial areas and communities. It offers a perspective away from that of a spectator; in order to cast the mind away from a view that see’s mega-events as macro-spectacles; but rather one that tackles local micro-needs.
The key learning objectives:
1) Understand how mega-events have evolved in society and why host cities even consider to bid for mega-events like the Olympics, stating;
2) How they are used as a strategic tool for achieving wider objectives [predominantly social and economic]
3) Potential positive impacts Vs. risks they present — particularly for local [residential and business] communities
Learning was consolidated in seminar groups, where students were asked to consolidate theoretical understanding; in to a practical context. Students devised strategies from an array of different perspectives (as an ‘event planner’; ‘member of a local authority’ and ‘small business owner’) in order to devise their own action plan and strategy in order to negative potential risks of a mega-event on local business communities and capitalise/leverage on the potential opportunities it presents.