MSc Hospitality Management

MODULE GUIDE PDF – weekly delivery overview and module assessment

Week 1 and 2 – Introduction to hospitality

Week 3 and 4 – Key issues affecting the service industry, and its economic and social importance

Week 5 – Understanding consumer behaviour in the hospitality and tourism

Week 6 – Strategic planning – hospitality, tourism and the service industry

Week 7 – Marketing, integrated marketing communities and segmentation
Part a) | Part b) | Part c)

Week 8 – Managing performance in the hospitality industry

Week 9 – Field trip

Week 10 – Sustainability issues in the hospitality industry

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